Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies to Attracting NEW Customers Using Google, Yahoo & Other Search Engines

Product DescriptionYou-ve got products. You-ve got a website. You-re ready to do business online. Now, how do you attract new customers? You-ll find the answers in this book. In it, search engine advertising pioneers, Boris and Eugene Mordkovich, share their knowledge from the most basic information explaining how Pay-per-Click works to why it is so [...]

Pay-Per-Click Search Engine Marketing: An Hour a Day

Product DescriptionThe complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the “sponsored results” on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need [...]

Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines

Product DescriptionYou’ve got products. You’ve got a website. You’re ready to do business online. Now, how do you attract new customers? You may have heard stories about companies putting their business in front of 80%+ of Internet users in as little as 24 hours. You may already know of your competitors that appear on all [...]

How to Promote Your Website Using Pay-Per-Click Advertising

Business owners have a common goal when it comes to Internet marketing. They want to get the most website hits for the least amount of money. Increasing income without spending a fortune on advertising can be accomplished with the right marketing strategy. Pay-per-click advertising is one way to achieve that goal. Cost-Effective Advertising [...]