Social Marketing: Website Builders Daily Digest
July 8, 2009 by Clyde Dennis
Filed under Link Building
Social Marketing is a term used to describe efforts made by a government or society to improve or change the general health, culture or behavior of the people by using common marketing techniques.
It is considered different from other marketing areas because the objective is to benefit the audience or society instead of the marketer. Social marketing is what is driving web 2.0. You could benefit greatly by spending some time on the blogs of others who’ve already captured your audience.
Social marketing is “using social media to actually do what you want them to do.” Statistics show that Facebook is almost as big as Google in page views. YouTube is double in page views according to Alexa.
As you know each weekday I post a digest of the best articles I’ve found that day on a topic that is of particular interest to website builders, buyers and sellers.
Here are the links to today’s best articles on social marketing:
Read, Learn, Enjoy!
Social Marketing Podcast #2: To Spam Or Not To Spam?
Social bookmarking sites are being overrun with thousands of posts with spammy sites offering no real value. Social media sites are being hit too. People wanting to increase traffic are filling these sites with content only for 2 purposes: 1 – To scream “BUY MY STUFF” or 2 – To grab links to junk websites.
TrackBoost Review…Will Automating Trackbacks be Worth The Price?
So I was able to grab a copy of Trackboost last week and I wanted to give you my initial impressions of this program. For those of you who don’t know what Trackboost is, it is basically a way to automate trackbacks to your site. So what, right? Well, let’s dive a little into this and get into the meat and potatoes of Jack Humphreys latest product.
Weird Al Yankovic – Social Marketing Guru
Weird Al has become the social marketing guru of the Music Industry. He is using the Internet as a medium to reach a whole new audience, a lot younger than those of us who know who Dr. Demento is. Weird Al Yankovic has his own website, his own MySpace page, a bunch of videos on YouTube and now a viral Jib Jab piece. Heck, Weird Al even has his own very extensive Wikipedia entry.
Social Marketing – What’s Worth Paying for NOW?
Whenever marketing technology is changing quickly – as it is now with Social Media and Social Networks – it becomes hard for a marketing department to know:
1. How much should XYZ cost now?
2. What’s worth paying more for now, based on the differentiated business value it offers?
“White Hat” social marketing
I believe that the greatest potential for social media lies in our ability to use it to find others who share our interests and form communities with them. And I think the public relations and marketing community should be helping clients to understand how to enter into mutually beneficial long term relationships with online communities.This focus on long term community building which offers real benefits to all participants is what I call “white hat” social marketing.
Q&A with a top social marketing expert in Israel
The favorite person I met in Israel was Ayelet Noff, who writes a social marketing blog at Blonde 2.0. Susan Mernit conducted a quick Q&A with her during our visit, and I’ll excerpt parts of it here.
A Primer on Social Marketing
A lot has been written lately on social marketing – and as a category, social marketing seems to be exploding. Many people have hypothesized on the root cause of the sudden growth – the general consensus being that a variety of forces are responsible. The forces include a change in demographic, an increase in social awareness, political pressure on developed nations, economic prosperity and the reach/comprehensiveness of technology (the internet).
Why Social Marketing Trumps Recession
In recession times, we spend less. We think long and hard before we turn over a sheckel. So is advertising less effective when times are tough? Are different messages to consumers called for?
TheWealthyPromoter (61)
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Nice post !! Social marketing is the systematic application of marketing along with other concepts and techniques to achieve specific behavioral goals for a social good. Social marketing can be applied to promote, for example, merit goods, make the society avoid demerit goods and thus to promote that considers society’s well being as a whole.